Award winning artist, Tuface Idibia, has bagged a mouth watering deal, as he has been unveiled as the brand ambassador of Campari drink, 'red passion' .
The announcement as at
the 4th edition of Nigerian Entertainment Conference, which held at the prestigious Landmark Centre, Oniru, Lagos, legendary
pop star, 2face Idibia was announced as the first ever Nigerian
ambassador for Campari.
Abayomi Ajao, head of
marketing, Brian Munro – the company handling the promotions and
distributions of the liquor product – while unveiling 2face Idibia as
the ambassador of the brand, gave reasons why the ‘African Queen’ singer
was signed as Campari ambassador in Nigeria.
According
to him, ‘The brand has been with us for the past 50 years. Before now,
we have relied on oversees ambassadors. So, we begin to look at it that
why can’t Africa have it’s own Campari ambassador? Why can’t the
ambassador come from Nigeria? So this evening, we are pleased to
announce to you that from this year 2016, 2baba is a Campari ambassador
for Nigeria.’ Abayomi also pointed out what 2face Idibia has in common
with the brand that made the company collaborate with him. ‘We believe
that there’s a lot of things that 2baba has that resonate with Campari.
2baba is a hardworking guy. Campari is for the man that has worked very
hard and wants to celebrate success.’
He added: ‘2baba is a stylish
person, a humble person. Campari is that brand that’s subtle. We feel
that 2baba is a charismatic person, we feel that he has the energy, he
has everything to collaborate with. So, on behalf of the company, I
announce to you 2baba Innocent Ujah Idibai as our ambassador, thank
you.’
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