A U.S. company has announced the release of what it's describing as the world's 'first and only' Bluetooth Smart-enabled pregnancy test.
While most tests just require the user to pee on a stick and then wait three minutes for the result, First Response Pregnancy PRO from Church & Dwight brings the whole pregnancy testing-process bang up to date, (seemingly by making everything a bit more complicated).
The kit's Bluetooth-enabled pee stick syncs up with a smartphone app, offering the user 'pregnancy-related content only available with Pregnancy PRO, and [delivering] a personalized user experience throughout her entire pregnancy journey.'
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